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New Venture Creation


Course Description

Successful entrepreneurs ought to possess several skills to be able to overcome all the barriers on the way towards a successful business. If an entrepreneurial mindset and drive to succeed are really a prerequisite to navigate the venture market, then the rest of the required skills, such as strategic thinking, planning and writing a comprehensive business plan, selecting a fundraising strategy and establishing a corporate culture need to be learnt and are the lessons we will be covering in the modules of this course.

Starting your own enterprise is definitely a daunting task. This course will provide you with the tools and strategies to launch your own enterprise through both rigorous online content and interactive in-class sessions. Our modules are a collection of the essential topics and resources that will take you from your venture idea all the way to the exit strategy. Our locally designed face-to-face sessions will allow you to apply theoretical content and take part in initiatives necessary for setting up your own enterprise.

The regular in-class sessions will allow you to acquire a deeper understanding of the content, take part in engaging activities and learn from renowned experts in the field. Your personal Student Success Advisor will be to coach you throughout the course, make sure you stay on track during this rigorous course, and will help you achieve your professional and academic goals.

Course Outcomes

At the end of this course, you will be able to:

  • Apply brainstorming methods to generate ideas for your own venture
  • Complete a detailed SWOT analysis
  • Identify effective exit strategies
  • Compare various corporate cultures
  • Build your professional network
  • Develop a comprehensive business plan for your venture

Faculty and Staff

Course Instructors

  • Dr. Tucker J. Marion
    Course Instructor

Pearson Faculty and Staff

  1. Course Number

    New Venture Creation
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  3. Classes End

  4. Estimated Effort